Per mi, un objecte comunicatiu és aquell objecte/cosa què et transmet alguna informació o sensació i que serveix per poder expressar-te o entendre les expressions o missatges dels altres. Així doncs, per mi, un objecte comunicatiu és una cosa de dos o més subjectes, un el crea aquest objecte (emissor) i l’altre o altres el que la rep o rebran (receptor).
L’objecte comunicatiu escollit ha sigut un dels spots que va guanyar al festival de Cannes fa uns anys.
http://www.youtube.com/watch?v=pCL-95dc19E&feature=related
L’anunci comença amb una nena sota el llit que s’aixeca, va corrent al bany i buida un necesser, en aquest moment és quan es crea la incertesa (¿), Què està fen la nena? De seguida veiem com treu unes tisores i comença tallar-se els cabells (*) inferències. Vol estar maca? Està avorrida? Darrerament, arriba el descobriment (!) -ara ja sabem el motiu de la seva acció- un descobriment què, al meu parer, està ple d’emoció i és el punt fort de l’anunci, aquest què fa que aquest objecte comunicatiu no et deixi indiferent.
Desirée Gómez García
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