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Consulta de les dades generals Descripció L'assignatura en el conjunt del pla d'estudis Camps professionals en què es projecta Coneixements previs Informació prèvia a la matrícula Objectius i competències Continguts Consulta dels materials de què disposa l'assignatura Materials i eines de suport Bibliografia i fonts d'informació Metodologia Consulta del model d'avaluació Avaluació continuada Feedback | ||||||||||||||
Aquest és el pla docent de l'assignatura per al primer semestre del curs 2024-2025. Podeu consultar si l'assignatura s'ofereix aquest semestre a l'espai del campus Més UOC / La universitat / Plans d'estudis). Un cop comenci la docència, heu de consultar-lo a l'aula. El pla docent pot estar subjecte a canvis. | ||||||||||||||
Success at lobbying depends in good measure on the ability to communicate persuasively and convincingly, to the relevant decision-makers, at the adequate time and with the right allies.
This course intends to provide students with the working knowledge and tools to learn how to lobby ethically and effectively. |
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Lobbyism and public affairs is one of the subjects that students can choose to complete the 18 optional ECTS credits that make up the University Master's Degree in Corporate Communication, Protocol and Events. |
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Lobbying is popularly understood as the activity of trying to persuade or pressure a public authority to support laws or rules that favour an organisation, a group or an individual. Lobbying has an important function in our democracies, despite its bad press. Citizens, individually or through interest groups, have the democratic right to interact with authorities to present their views on public decisions. Lobbying can inform public decision-makers with valuable insights and data while it tries to exert influence on policy-making at all levels. The main areas in which graduates of this master's degree may go on to develop careers are communications departments, institutional relations, public relations agencies, and agencies specializing in lobbying and public affairs. |
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It is strongly recommended to have completed all (or at least most) of the compulsory subjects of the master before taking this optional subject. |
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The subject is taught in English, but it is not the level of English that is evaluated in it. |
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LEARNING OUTCOMES:
SKILLS:
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Module 1. Lobbying and Interest Groups 1.1. Lobbying and Lobbyists 1.1.1. Typology 1.2. Interest Groups 1.2.1. Concept 1.2.2. Elements 1.2.3. Typology 1.3. Lobbying and Public Affairs in a Democracy: Legitimacy 1.4. The Role of the Press: Agenda-Setting 1.5. Think Tanks, Public Relations and Lobbying 1.6. The Business of Lobbying: Consultancies, Professionals and Deontology
Module 2. Strategic Relations with Public Authorities: The Communication Planning Process of RPIE (Research, Planning, Implementation and Evaluation) 2.1. Research 2.1.1. Strategic Research and Analysis 2.1.2. Sources 2.1.3. New Research Tools: Big Data and Artificial Intelligence. 2.2. Planning. Identifying and Defining: 2.2.1. Objectives 2.2.2. Target Groups 2.2.3. Messages 2.2.4. Timing 2.3. Implementation 2.3.1. Main Tools and Techniques 2.3.2. Social Media in Lobbying Campaigns 2.4. Evaluation
Module 3. Comparative Lobbying, Campaign Finance and Fund-Raising 3.1. The European Union 3.1.1. Brief History 3.1.2. Lobbying the European Union's Main Institutions and Bodies 3.1.3. The EU's Ordinary Legislative Procedure: Co-Decision 3.1.4. Regulation of Lobbying. The European Transparency Register 3.2. Lobbying in Spain: Regulation and Practice 3.2.1. The Transparency Law. Regional and Sectoral Transparency Regulation. 3.3. Transparency in European Countries. An Overview. 3.4. Lobbying in the United States |
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Complemenary materials and information about support tools will be provided through the Resources and Message Board section.
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The learning methodology of this course is based on the work that has to be developed by each continuous assessment activity. This continuous assessment is a perfect strategy integrated in the learning process, conceived as a mechanism to learn and give reciprocal feedback. |
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Ponderació de les qualificacions
Opció per superar l'assignatura: AC
Nota final d'assignatura: AC |
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This subject can only be passed through a Continuous Assessment (CA). The final mark on the continuous assessment will be the final mark for the subject. The subject's accreditation formula is as follows: CA ETHICAL CODE The UOC Academic Regulations stipulate that the evaluation process is based on the student's personal work and presupposes the authenticity of the authorship and the originality of the exercises carried out. The lack of originality in the authorship or misuse of the conditions under which the evaluation of the subject is carried out is an offense that can have serious academic consequences. The student will be qualified with a fail (D / 0) if there is a lack of originality in the authorship of any continuous assessment activity (CAA), either because it has been copied textually from the Internet, course notes or materials, handbooks or articles (without the corresponding citation) or from another student, or by any other irregular behavior. On the other hand, this behavior can lead to the initiation of a disciplinary procedure and the application, where appropriate, of the corresponding sanction. The UOC will enable the mechanisms it deems appropriate to ensure the quality of its degrees and guarantee the excellence and quality of its educational model.
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After the deadline for delivering each Continuous Assessment Activity (CAA), the consultant will provide students with a solution to the exercise through the Message Board. He or she will post the grade for each student on the Assessment Register and a personal commentary.
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