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Consulta de los datos generales Descripción La asignatura en el conjunto del plan de estudios Campos profesionales en que se proyecta Conocimientos previos Información previa a la matrícula Objetivos y competencias Contenidos Consulta de los recursos de aprendizaje que dispone la asignatura Recursos de aprendizaje y herramientas de apoyo Bibliografía y fuentes de información Metodología Información sobre la evaluación en la UOC Consulta del modelo de evaluación Evaluación Contínua Feedback | ||||||||||||||||||
Este es el plan docente de la asignatura para el primer semestre del curso 2024-2025. Podéis consultar si la asignatura se ofrece este semestre en el espacio del campus Más UOC / La universidad / Planes de estudios). Una vez empiece la docencia, tenéis que consultarlo en el aula. El plan docente puede estar sujeto a cambios. | ||||||||||||||||||
Success at lobbying depends in good measure on the ability to communicate persuasively and convincingly, to the relevant decision-makers, at the adequate time and with the right allies. This course intends to provide students with the working knowledge and tools to learn how to lobby ethically and effectively. |
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Lobbyism and public affairs is one of the subjects that students can choose to complete the 18 optional ECTS credits that make up the University Master's Degree in Corporate Communication, Protocol and Events. |
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Lobbying is popularly understood as the activity of trying to persuade or pressure a public authority to support laws or rules that favour an organisation, a group or an individual. Lobbying has an important function in our democracies, despite its bad press. Citizens, individually or through interest groups, have the democratic right to interact with authorities to present their views on public decisions. Lobbying can inform public decision-makers with valuable insights and data while it tries to exert influence on policy-making at all levels. The main areas in which graduates of this master's degree may go on to develop careers are communications departments, institutional relations, public relations agencies, and agencies specializing in lobbying and public affairs. |
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It is strongly recommended to have completed all (or at least most) of the compulsory subjects of the master before taking this optional subject. |
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The subject is taught in English, but it is not the level of English that is evaluated in it. |
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LEARNING OUTCOMES:
SKILLS:
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Module 1. Lobbying and Interest Groups 1.1. Lobbying and Lobbyists 1.1.1. Typology 1.2. Interest Groups 1.2.1. Concept 1.2.2. Elements 1.2.3. Typology 1.3. Lobbying and Public Affairs in a Democracy: Legitimacy 1.4. The Role of the Press: Agenda-Setting 1.5. Think Tanks, Public Relations and Lobbying 1.6. The Business of Lobbying: Consultancies, Professionals and Deontology
Module 2. Strategic Relations with Public Authorities: The Communication Planning Process of RPIE (Research, Planning, Implementation and Evaluation) 2.1. Research 2.1.1. Strategic Research and Analysis 2.1.2. Sources 2.1.3. New Research Tools: Big Data and Artificial Intelligence. 2.2. Planning. Identifying and Defining: 2.2.1. Objectives 2.2.2. Target Groups 2.2.3. Messages 2.2.4. Timing 2.3. Implementation 2.3.1. Main Tools and Techniques 2.3.2. Social Media in Lobbying Campaigns 2.4. Evaluation
Module 3. Comparative Lobbying, Campaign Finance and Fund-Raising 3.1. The European Union 3.1.1. Brief History 3.1.2. Lobbying the European Union's Main Institutions and Bodies 3.1.3. The EU's Ordinary Legislative Procedure: Co-Decision 3.1.4. Regulation of Lobbying. The European Transparency Register 3.2. Lobbying in Spain: Regulation and Practice 3.2.1. The Transparency Law. Regional and Sectoral Transparency Regulation. 3.3. Transparency in European Countries. An Overview. 3.4. Lobbying in the United States. |
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Complemenary materials and information about support tools will be provided through the Resources and Message Board section. |
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The learning methodology of this course is based on the work that has to be developed by each continuous assessment activity. This continuous assessment is a perfect strategy integrated in the learning process, conceived as a mechanism to learn and give reciprocal feedback. |
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El proceso de evaluación se fundamenta en el trabajo personal de cada estudiante y presupone la autenticidad de la autoría y la originalidad de los ejercicios realizados. La falta de autenticidad en la autoría o de originalidad de las pruebas de evaluación; la copia o el plagio; el intento fraudulento de obtener un resultado académico mejor; la colaboración, el encubrimiento o el favorecimiento de la copia, o la utilización de material o dispositivos no autorizados durante la evaluación, entre otras, son conductas irregulares que pueden tener consecuencias académicas y disciplinarias graves. Por un lado, si se detecta alguna de estas conductas irregulares, puede comportar el suspenso (D/0) en las actividades evaluables que se definan en el plan docente incluidas las pruebas finales o en la calificación final de la asignatura, ya sea porque se han utilizado materiales o dispositivos no autorizados durante las pruebas, como redes sociales o buscadores de información en internet, porque se han copiado fragmentos de texto de una fuente externa (internet, apuntes, libros, artículos, trabajos o pruebas del resto de estudiantes, etc.) sin la correspondiente citación, o porque se ha practicado cualquier otra conducta irregular. Por el otro, y de acuerdo con las normativas académicas, las conductas irregulares en la evaluación, además de comportar el suspenso de la asignatura, pueden dar lugar a la incoación de un procedimiento disciplinario y a la aplicación, si procede, de la sanción que corresponda. |
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Ponderación de las calificaciones
Opción para superar la asignatura: EC
Nota final de asignatura: EC |
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This subject can only be passed through a Continuous Assessment (CA). The final mark on the continuous assessment will be the final mark for the subject. The subject's accreditation formula is as follows: CA This subject can only be passed through a Continuous Assessment (CA). The final mark on the continuous assessment will be the final mark for the subject. The subject's accreditation formula is as follows: CA
ETHICAL CODE The UOC Academic Regulations stipulate that the evaluation process is based on the student's personal work and presupposes the authenticity of the authorship and the originality of the exercises carried out. The lack of originality in the authorship or misuse of the conditions under which the evaluation of the subject is carried out is an offense that can have serious academic consequences. The student will be qualified with a fail (D / 0) if there is a lack of originality in the authorship of any continuous assessment activity (CAA), either because it has been copied textually from the Internet, course notes or materials, handbooks or articles (without the corresponding citation) or from another student, or by any other irregular behavior. On the other hand, this behavior can lead to the initiation of a disciplinary procedure and the application, where appropriate, of the corresponding sanction. The UOC will enable the mechanisms it deems appropriate to ensure the quality of its degrees and guarantee the excellence and quality of its educational model. |
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After the deadline for delivering each Continuous Assessment Activity (CAA), the consultant will provide students with a solution to the exercise through the Message Board. He or she will post the grade for each student on the Assessment Register and a personal commentary. |